Thursday, 3 October 2013

ENPA poster


This is a poster from September 2009 about raising the publics’ awareness on animal testing. Using domestic animals as a medium for tests are very common for cosmetics, but many people buy these products without knowing this fact. The poster highlights the issue with a bold image. It shows a puppy lying dead in a pool of blood made of various red colored cosmetic items.

The poster is effective in guilt-tripping people who buy these products. It delivers a message saying that every time you buy a product, you are inadvertently killing an animal. The poster uses a puppy since it is cute and portrays the innocence of the animals. The striking red color is very vibrant and provides contrast with the grey, making the poster stand out.

No comments:

Post a Comment