This is a poster from September 2009 about raising the publics’ awareness
on animal testing. Using domestic animals as a medium for tests are very common
for cosmetics, but many people buy these products without knowing this fact. The
poster highlights the issue with a bold image. It shows a puppy lying dead in a
pool of blood made of various red colored cosmetic items.
The poster is effective in guilt-tripping people who buy these products.
It delivers a message saying that every time you buy a product, you are
inadvertently killing an animal. The poster uses a puppy since it is cute and
portrays the innocence of the animals. The striking red color is very vibrant
and provides contrast with the grey, making the poster stand out.
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