Modern packaging

Today people compete to be innovative and to be creative, to be out of the box. Designers applied creative and attractive things to their designs from a fashion designer to an interior designer.
One of the most innovative designs is packaging design, where nowadays some people are attracted to its packaging than the product itself. They made their packaging unique also combining other product to be different but still they have to think whether it is reliable and affordable.

For example is this pizza packaging that was combined together with colgate toothpaste which indirectly attracts people to buy the toothpaste after eating the pizza.